How to Promote a Product Online: 8 Tips for Those New To Ecommerce

Marketing products online is not as easy as you would expect it to be.


It’d would be fantastic if you could just list a product on your website and have your inventory sell out immediately, but unfortunately that’s not always what happens. 

You need to understand how to market a product online to be able to sell a product online, and thankfully, you’re in the right place to learn how to do so.


Here are 11 tips on how to market a product online.


1. Use influencers to spread awareness

Have you ever asked your friends for their opinion on a product? 

Well, that is somewhat what the idea behind influencer marketing is like, but on a much grander scale. 

Essentially, your business compensates a person who has a big online following to advertise your product using their platform. 


The main goal here is finding influencers within your niche. 


Perhaps you sell fishing gear, and you want more frequent fishers to know about your rods. 

Partnering with a popular person who vlogs about fishing or shares photos of their fishing trips would be a good call. 

It’s safe to assume people who watch videos on or share photos of a certain topic enjoy/are interested in said topic, so being aware of your product would add value to their lives. 


2. Sell on various marketplaces

Selling on your website is good, but listing your products on additional platforms is even better.

Do beware of fees/commissions on different marketplaces and work them into your price before listing your product.

A good example of an online marketplace is Amazon. Amazon is a good place to sell and promote your products. You can even launch a digital storefront for people to look at all of your offerings. 

Big box retailers like Target, Walmart, and Sears also offer their own marketplaces, too, so you have many different options if you’re looking for other places to sell your products. 


3. Encourage reviews from happy customers

Reviews are the backbone of ecommerce businesses.

Whether you want more reviews on your website, on social media, on Amazon, or wherever else they would make an impact, you shouldn’t shy away from asking for them. 

If you’re focused on local SEO, positive reviews can actually help your business.


Even on marketplaces such as Amazon reviews are one of the main purchasing factors for a customer. When comparing two of the same item at the same price the buyer will most likely go for the item with more good reviews.


4. Write engaging, optimized product descriptions

Which of the latter looks better to you?

“fishing rod” or “Lightweight dual purpose wooden fishing rod with gold reel”

The first description is doesn't tell you enough about the item.

The second description tells you much more about the fishing rod, enough for you to understand that the rod is high quality and lightweight. 

When producing product titles and descriptions, you should attempt to match or exceed the amount of detail of the second description. 


This technique provides two advantages:

1.To make your listing show up when people search using keywords that are in the listing, such as your listings on Amazon and in Google Shopping ads

2.To provide people enough information to connect with your listing and purchase your product


5. Make product videos

People engage with video content on a much higher level

If video is so effective, then you shouldn’t think about how to promote a product online without including product videos. 


Two branches of videos work great for marketing products online: explanation videos and product demonstration videos. 


Explanation videos

High quality product explainer videos effectively tell viewers how a certain product operates and how it will make their lives better. 

These videos incorporate storytelling to bring up customer pain points and provide solutions to common problems. 

Explainer videos may be animated, live-action, or a conjunction of both. The format depends on the story you are telling. 


Demonstration videos

Product demo videos show a product in working action. 

These videos offer a chance to show off all of the features that make the product better than competitors products. 

While explainer videos may include glimpses of the product in action, the main focus is on the story. 

Demo videos, alternatively , focus less on the story behind your product and more on how the features operate (in detail). 


Once your have created you videos distribute the content on your social media platforms and any other faucets of traffic you may have.


6. Write about your product

Let’s suppose you have listed your products on your website and you have optimized the listings by implementing keywords.

Now you need to create informational content relating to your products separate from your product pages. 

Writing informational content may help your website rank for more keywords, getting your products and your brand distributed to more people than you originally intended. 

Not every person who reads your content will become a customer, but you will start to establish authority and trust in your industry so that when somebody is ready to make a purchase, they will think of you first.


You can implement links pictures etc of products related to the content within your content giving people an easy way to get to your product and make a purchase.


7. Send emails to advertise your products

Email marketing is great for marketing products online. 

With this marketing tool, you send emails to people who have opted-in to seeing emails from you, so you know they’re at the very least somewhat interested in your business/product.

If you have implemented a rewards program that requires people to provide their emails, you already have a great way to communicate with interested customers. 

You can provide people with the option to sign up for promotional emails when they make a purchase online or in person, or even implement a form to your website for interested visitors. 


Once you have created your email list, you will be able to send informational content, updates about new products, limited-time offers, or anything else that’s relevant to your business. 


Don't constantly spam people on your email list. Try to time things out enough to stay fresh in your customers minds without making feel the need to unsubscribe from your list.


8. Use affiliate marketers to advertise your products online


 Essentially, with affiliate marketing, your business would partner with a website owner who agrees to advertise your product on their website. 

If somebody makes a purchase after clicking the affiliate website’s ad, your company would pay the website owner a commission for being advertising your product on their site.

There is no guarantee with affiliate marketing but many times it doesn't cost you unless you make a sale so you won't loss money doing it.



At Mr.Web we have the right tools, experience and a dedicated team that strives to ensure your success. If you have any questions or if you would like to enquire about how Mr.Web can help you sell more online give us a call over visit mrweb.ca .



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