If you have been trying to improve your own or perhaps your client's SEO you have probably heard about backlinks. Simply put backlinks are links from one site linking back to your site. One common mistake many SEO novices make is assuming that backlinks are a quantity game. There is a lot more that goes into building your backlink profile than the sheer quantity of the links that you have. Factors such as the anchor text, the context of the linking site, the linking sites authority level, dofollow or nofollow status, distribution, and many more all affect the results of your backlinks.
Anchor text is the actual text that is hyperlinked to your site. Ideally, you want anchor text relevant to the context of your site or keywords that you are trying to rank for. For example, if you own a bicycle parts shop and the word toaster is hyperlinked to your site it doesn't look very relevant or natural to search engines. However, if the word "pedals" is hyperlinked to your site it is much more relevant to the content/keywords present on your own site.
The context of the general text just like anchor text is very important in helping search engines determine whether you are an authoritative/relevant figure to a certain subject Going back to the toaster example if the entire article is about the best toasters and randomly in the article the phrase "bike pedals" is hyperlinked to your bike parts website it is not going to look good to search engines as the placement is not relevant.
Site authority confuses a lot of people new to the world of SEO. Simply put yes you do want backlinks from higher authority sites in general. However, having all your backlinks be of the same authority level shows unnatural growth and signals link building activity to Google. This can result in lower rankings. For best results, it is highly recommended that you have a healthy mix of sites from mid-high level authority levels. We also recommend that you drip feed (generate over time) the links in order to show natural growth.
DoFollow V.S NoFollow Links
Dofollow links are backlinks that give your site some of the SEO "value" or "authority" from the linking site. Nofollow links on the other hand do not give you any SEO "value". However, this does not mean that you do not need nofollow links. Having Dofollow links exclusively will signal link-building activities to search engines and might negatively affect your ranking. Luckily nofollow links start to form organically rather quickly once you get into the habit of signing up your site on relevant directories and start publishing valuable content.
How To Generate High Quality Backlinks?
One of the most effective ways to generate high-quality backlinks is through blogger outreach. This is the process of reaching out to blogs and asking them to link back to your relevant site. However, blogger outreach can be extremely time-consuming as it involves finding/researching blog sites, reaching out to them, keeping an eye out for a response, and following up if there is no response. Luckily for you, there are services like our blogger outreach program. We have developed an extensive and constantly growing network of high-quality blogs for all niches and of all domain authorities. With our blogger outreach portal, all you have to do is order your desired links and let our team of content writers and outreach specialists work their magic.
With our blogger outreach program, you can simply choose your desired DA level, target URL, word count, and anchor text. Once your order is placed our content writers begin working on original high-quality content with your link incorporated. While the content writers produce the content our outreach specialists are busy reaching out within and outside of our blogger network finding sites that make for good placements of your link.