When it comes to search engine optimization (SEO), keywords are the key to success.
Keywords determine the ranking in which your content appears in search results, which in result, determines who encounters that content.
However if you’re new to SEO, you may be wondering how businesses acquire these keywords. In order to create a effective marketing campaign, you must understand how to obtain high-quality SEO keywords.
How is this done, though? Below, we’ll explain some basic keyword research tips that you can use to positively help your SEO.
1. Determine what you’re looking for
Before you commence your keyword research, you should understand what keyword research is and why it’s important.
Keywords assist you in targeting the correct audience so that the correct type of people find your content. With this said, you will need to begin off by determining who this audience is.
You should consider factors like:
Who currently purchases your products or services?
What is the general average income of your present customers?
What is the general age and gender of your present customers?
After deciding on your marketing image, think about what these people might search for on Google. What kinds of queries might they have that would relate to your content?
You will want to keep these factors in mind as you go through the research process.
2. Decide on some relevant topics
After you decide your target audience, you can start deciding on what topics you may want to target. These topics won’t be specific keywords, but instead, five to ten larger categories that may generate keywords.
Let’s suppose your business sells various types of seasonal clothes, from shirts to jackets. Here are a few topics that might be relevant to your business:
Keep the factors relating to your audience from step 1 in mind while deciding on these categories.
3. Determine keywords for your topics
Once you come up with a initial list of topics, you can start brainstorming up keywords to use.
Let’s take a glance back at the topics from the previous step, starting with “winter clothes.” Ask yourself: What winter clothes-related questions might people have?
Since winter clothing is all about staying stylish and warm, you might come up with “how to pick out a warm and stylish X” as a good topic, with “X” being exchanged for different items like “a jacket” or “a sweater.”
Once you’ve listed as many potential questions as you can think of for each topic, it’s time to start conducting the actual research part of the process.
4. Determine what keywords you already rank for
Even if you haven’t yet made a direct effort to target any keywords with your web content, you may still already be ranking for some. Examining which keywords your content currently is ranking for is a effective way to learn which topics are most relevant to your business.
But how do you examine what you currently rank for? The easiest way to go about this is to use analytics software. Google Analytics is one option — and it happens to be free. However if you require professional level ranking analysis you need the assistance of a marketing team that understands the nature of keyword rankings inside and out. At Mr.Web our team uses the latest and most advanced analytic tools combined with our vast collective experience to provide an depth analysis into your rankings.
Whatever platform or service you use, you’re bound to discover some great keyword ideas from among your existing rankings, and you can add those to your existing list.
5. Look up related keywords
You can guess all day long, but in the end, the best resource for determining what keywords people are searching for is infact Google. And the best way to obtain this information is by looking into related keywords.
For two keywords to be labeled as related, Google has to decide that they have the same, or a close, search intent. For example, if you look up related keywords for “what winter jacket should I get?,” one result is “The best winter jacket.”
6. Refine your keyword list
By now, you should have a decent sized list of keywords to use, but not every keyword is a good keyword. Some aren’t a good match for user intent, while some might not receive enough search traffic.
You’ll only want to use keywords on your list that have both high search volume and high relevance.
The good news is that your research process should have already ensured that the keywords are relevant, since you used factors such as your current rankings and related keywords. But what about volume?
Search volume refers to how much traffic a certain keyword receives. You don’t want to create a entire article targeting “wintercoat tips” only to realize that nobody ever searches for that keyword.
To avoid this issue, you can use another free keyword tool: Google Trends. Google Trends will let you view search volume for a given keyword over a time period. This means you can look at whether a keyword is increasing or decreasing in popularity.
As you narrow down your list, get rid of any keywords with exceptionally low search volume. Also, try to have a healthy balance of long-tail and short-tail keywords. You don’t want all your keywords to be so general that the competition will be overwhelming, like “coat.”
Give your SEO keywords a boost with Mr.Web
After following these keyword research tips, you should now know how to search for SEO keywords — but that’s only the first step. You still have to write relevant content, integrate the keywords, and carry out other good SEO practices getting any of your website pages to rank.
The good news is, you don’t have to do it alone! Mr.Web has over 5 years of experience in SEO, and we’d love to use that experience to help you make your SEO the best that it can be. Just give us a call at 1-877-696-6831 or contact us online today!